Privacy Policy

Last updated: March 22, 2026

E4A Partner Private Limited ("Easy D2C," "we," "us," or "our") operates the Easy D2C platform at easy-d2c.com. This Privacy Policy describes how we collect, use, and protect your personal information when you use our platform.

1. Information We Collect

We collect the following types of information:

Account Information: Name, email address, phone number, and store details when you create a seller account.
Store Data: Product listings, order history, customer information, and store configuration.
Buyer Information: Name, phone number, delivery address, and order details collected during checkout on seller stores.
Usage Data: Pages visited, features used, and interaction patterns to improve our platform.
Device Information: Browser type, IP address, and device identifiers for security and analytics.

2. How We Use Your Information

To operate and maintain the Easy D2C platform
To process orders and facilitate deliveries
To send transactional notifications via WhatsApp and email (order confirmations, shipping updates, delivery coordination)
To verify COD orders through OTP for delivery intelligence and fraud prevention
To provide customer support
To improve our platform and develop new features
To comply with legal obligations

3. Third-Party Services

We use the following third-party services to operate our platform:

Supabase: Database hosting and authentication
Gupshup: WhatsApp messaging and SMS delivery
Shiprocket: Shipping and logistics
PayU: Payment processing
Resend: Email delivery
Hetzner: Cloud hosting and media storage

Each service has its own privacy policy governing how they handle data. We only share the minimum information required for each service to function.

4. Data Retention

We retain your data for as long as your account is active or as needed to provide our services. Order data is retained for compliance and dispute resolution purposes. You may request deletion of your account and associated data at any time.

5. Data Security

We implement industry-standard security measures including encryption in transit (TLS), secure database access controls, and regular security reviews. However, no method of transmission over the Internet is 100% secure.

6. Your Rights

You have the right to:

Access your personal data
Correct inaccurate data
Request deletion of your data
Object to processing of your data
Export your data in a portable format

7. Cookies

We use essential cookies for authentication and session management. We do not use third-party advertising cookies or tracking pixels.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes via email or through the platform.

9. Contact Us

For privacy-related inquiries or to exercise your rights, contact us at:

Email: support@easy-d2c.com
Company: E4A Partner Private Limited
WhatsApp: +91 99999 99999